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Are we experiencing a new design imperative?

Is "design literacy" necessary to live and learn in today's multimedia landscape?




Key Principles

  • Redundancy Principle: Explain visuals with audio or text---not both..
  • Segmenting and Chunking: Break down elements. Keep it brief.
  • Spatial Contiguity Principle: Combine words together with graphics.
  • Temporal Contiguity Principle: Combine narration and animation.
  • Personalization: Use 1st or 2nd person language.
  • Coherence Principle: Limit amount of "interesting" information.

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